It’s a big investment of change for IKEA, when they announced their plan of investing $77 million for their GreenTech energy fund for their goal of producing solar panels, efficiency meters, and energy efficient lightning. IKEA may spend a large amount of money however; the contribution they can bring to the society is priceless. They bring a permanent solution to our nature’s problem in gas emission. Its so overwhelming to hear that mostly of the people today are very much aware of the situation that we are currently experiencing and almost all of us are now cooperating in fighting it. Let us all support projects as what IKEA had.
As far as big-box retailers go, it’s hard to dispute the sphere of influence that IKEA casts over the world market. Striking a golden balance between quality and affordability has allowed the furniture giant to build an extensive network of 270 stores in 35 countries, attracting half a billion customers every year. IKEA’s recent investment is exciting because it stands to mobilize these massive distribution channels towards the proliferation of green technology.
IKEA’s GreenTech fund was established eight months ago and is looking to invest in up to ten startups over the next five years. These investments will focus in five key areas: solar panels, alternative light sources, product materials, energy efficiency, and water saving and purification. IKEA hopes to bring its first wave of green tech products to market within three to four years.